Baskin-Robbins, Nike, and Burger King were just the start, now Netflix’s most popular science fiction series, Stranger Things, has added Coca-Cola (aka Coke) to its ’80s brand tie-ins.

This one is far more elaborate than previous promotions, with a full on scene featuring two of the series’ primary stars.

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All the massive marketing push is meant to drive attention to Season 3 of the series, which debuts on July 4 on Netflix.